The brand identity that accompanies my traditional art has seen many developments throughout the years as I have become more passionate and skilled in my graphic design practices.
My branding is as important to me as the art- it is the overarching theme that encapsulates the most powerful elements of my work.
Examples of old branding (stamp)
Examples of old branding (stamp and business cards)
Examples of old branding (sticker header)
Examples of old branding (shop icon)
I've always wanted to have something consistent alongside my work that is identifiable to ziggy.art regardles of art style, even in the early days, whilst I was still figuring it out.
In 2024, my hard drive corrupted, causing me to lose all my files... This was genuinely devastating but I chose to see it as an opportunity to redesign my brand visuals. I knew I wanted to keep the core elements the same, but give them a revamp, knowing what I know now about graphics and with references to my more recent artwork.
I am choosing to see the corrupt hard drive as a sign from the universe to kickstart my rebrand but- this is your sign to back up your work.
As well as being personal to me, I always aim to keep my artwork in line with the branding I have built over time and my brand identity is carried through from my socials to my shop and in the packaging of my products, which I design and print myself. High-quality presentation of my artwork is essential to me, not only as a perfectionist but as an artist to ensure that my work is seen as intended for maximum impact and to make sure my dedication of time and effort is honoured.