2021
For the 2nd part of the Graphics in Motion module, my brief was to create a 10 second graphic promoting the digital media course at Anglia Ruskin University. I aimed to create something professional but playful that matches the existing branding and marketing style of the university.
To ensure that my outcome matched the existing brand identity of the university, I spent a lot of time researching and planning before getting started. This part is key to my process for me to create the best outcome possible.
I created multiple storyboard designs based on my research and mood board before refining them in photoshop. The final product was created using Adobe Illustrator and After Effects.
A big part of the process for this project was feedback and altering the outcome based on the response from the set client.
This was one of my first times exploring Adobe After Effects to create an animated graphic. My main goal was to show a confident use of brand guidelines and identity as this is where my interests lie.